
The Fastest Way to Become World-Class at Anything
Discover the secret strategy that’s vaulted business titans and creative geniuses to the top of their profession.
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“This book is your secret decoder ring for understanding how athletes, artists, entrepreneurs, and even criminal masterminds create breakthroughs. Clear, concise, and backed by science, it’s a powerful combination of analysis and storytelling that will transform the way you approach your next project.”
—Daniel H. Pink, author of When, Drive, and To Sell is Human

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Order the book, submit your receipt (here), and get over $1,000 in bonus tools and trainings in your inbox immediately!

“Read this book if you want to upgrade from working hard to actually producing results that matter.”
—Cal Newport, author of Digital Minimalism and Deep Work
Book Highlights
Discover the simple skill that the best of the best have been using for generations: reverse engineering.
Learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own.
Command the competitive edge by innovating faster, become more productive while doing less work, and unleash new energy and passion personally and professionally.
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*Instant access to these valuable tools and trainings directly to you inbox when you order 1 copy of Decoding Greatness.
1. The Reverse Engineering Success Masterclass
In this exclusive masterclass, Dr. Friedman will walk you through the secret strategy that’s vaulted some of the most legendary achievers to the top of their profession, and show you how you can apply their approach to your field, so you can learn from the best, pinpoint exactly what makes their work so powerful, and apply their winning strategies to succeed faster.
You will learn:
- Why everything we’ve been taught about greatness is wrong.
- The truth about how greatness is really achieved.
- How to spot hidden patterns inside works you love.
- How to turn those insights into a blueprint you can apply to create work that’s uniquely your own.
2. Decoding Greatness Cheatsheet
Even before the book is released you will get a crash course on how to reverse engineer anything with this valuable cheatsheet.
3. Decoding Greatness Application Workbook
Use this step-by-step guide to create blueprints for the things you want to learn faster.
4. One ticket to Dr. Friedman's Live Book Launch Event.
This is your chance to learn directly from Dr. Friedman and ask him questions about your most important goals.

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My first book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, was published by Penguin Random House in 2014. To my joy and astonishment, it quickly saw critical and commercial success, even though I was a total unknown at the time.
Inc. Magazine named it a business book of the year. Library Journal called it a “must read,” and it was described as “stunning,” “eye-opening,” and “a contemporary classic” by New York Times bestselling authors Daniel Pink, Adam Grant and Marshall Goldsmith.
To date, more than 50,000 copies of The Best Place to Work have been sold, and it’s been translated into seven languages.
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