Decoding Greatness: How the Best in the World Reverse Engineer Success

The Fastest Way to Become World-Class at Anything

Discover the secret strategy that’s vaulted business titans and creative geniuses to the top of their profession.

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Daniel Pink

“This book is your secret decoder ring for understanding how athletes, artists, entrepreneurs, and even criminal masterminds create breakthroughs. Clear, concise, and backed by science, it’s a powerful combination of analysis and storytelling that will transform the way you approach your next project.”

—Daniel H. Pink, author of When, Drive, and To Sell is Human

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“Read this book if you want to upgrade from working hard to actually producing results that matter.”

—Cal Newport, author of Digital Minimalism and Deep Work

Book Highlights

  1. Discover the simple skill that the best of the best have been using for generations: reverse engineering.

  2. Learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own.

  3. Command the competitive edge by innovating faster, become more productive while doing less work, and unleash new energy and passion personally and professionally.

Adam Grant

—Adam Grant, Author of Think Again and Originals, and host of TED Podcast WorkLife

“If this book was full of insights about the patterns that drive excellence across fields, it would be well worth your time. Ron Friedman has gone a step further: he actually teaches you how to detect new patterns yourself. With alluring stories and illuminating studies, he shows how we can all learn more from great achievers and innovators.”

Adam Grant
Jonah Berger

—Jonah Berger, internationally bestselling author of Contagious, Invisible Influence, and The Catalyst

“Decoding Greatness is a playbook for success, applicable to any field you can imagine. By reverse engineering what works for others, we can all find unique ways to drive innovation. Ron Friedman is a master of how people think and work, and shows us how we can apply these insights in our own lives.”

Jonah Berger
David Epstein

— David Epstein, New York Times bestselling author of Range and The Sports Gene

"Psychologist Ron Friedman melds storytelling and science with a page-turning effect. I finished Decoding Greatness with a list of things I want to try in my own work, and I bet you will too.”

David Epstein
Marshall Goldsmith

— Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

“Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today’s most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.”

Marshall Goldsmith
Shawn Achor

— Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential

“Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it’s a rare combination of entertainment and enlightenment that will transform the way you approach your next project.”

Shawn Achor

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*Instant access to these valuable tools and trainings directly to you inbox when you order 1 copy of Decoding Greatness.

1. The Reverse Engineering Success Masterclass
In this exclusive masterclass, Dr. Friedman will walk you through the secret strategy that’s vaulted some of the most legendary achievers to the top of their profession, and show you how you can apply their approach to your field, so you can learn from the best, pinpoint exactly what makes their work so powerful, and apply their winning strategies to succeed faster.

You will learn:

  • Why everything we’ve been taught about greatness is wrong.
  • The truth about how greatness is really achieved.
  • How to spot hidden patterns inside works you love.
  • How to turn those insights into a blueprint you can apply to create work that’s uniquely your own.

2. Decoding Greatness Cheatsheet
Even before the book is released you will get a crash course on how to reverse engineer anything with this valuable cheatsheet.

3. Decoding Greatness Application Workbook
Use this step-by-step guide to create blueprints for the things you want to learn faster.

4. One ticket to Dr. Friedman's Live Book Launch Event.
This is your chance to learn directly from Dr. Friedman and ask him questions about your most important goals.

Decoding Greatness: How the Best in the World Reverse Engineer Success
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A Note from the Author

I’m a former academic who’s fascinated by what it takes to succeed at the highest levels.

My research has led me to a very different conclusion than most of us have been told throughout our lives. What I’ve discovered is that the best of the best don’t rely on talent or work ethic. They have a different framework for learning—one that can be applied to any human endeavor.

In my latest book, Decoding Greatness, I break down the counterintuitive strategies the world’s highest performers take to achieve excellence. I was inspired to write it by research on pattern recognition, skill acquisition, and creative genius, as well as my personal fascination with creators, entrepreneurs, and athletes who accomplish things that almost no one else can.

My first book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, was published by Penguin Random House in 2014. To my joy and astonishment, it quickly saw critical and commercial success, even though I was a total unknown at the time.

Inc. Magazine named it a business book of the year. Library Journal called it a “must read,” and it was described as “stunning,” “eye-opening,” and “a contemporary classic” by New York Times bestselling authors Daniel Pink, Adam Grant and Marshall Goldsmith.

To date, more than 50,000 copies of The Best Place to Work have been sold, and it’s been translated into seven languages.

“Business Book of the Year”

Inc.

“A must read.”

Library Journal

as seen in

About the author

RON FRIEDMAN, PHD, is an award-winning psychologist who has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands.

Popular accounts of his research have appeared on NPR and in major newspapers, including the New York Times, Washington Post, Boston Globe, Globe and Mail, and The Guardian, as well as magazines like the Harvard Business Review, Fast Company, and Psychology Today.

Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive.

His first book, The Best Place to Work, was selected an Inc. Magazine’s Best Business Book of the Year.

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